{"id":43158,"date":"2025-06-25T16:35:13","date_gmt":"2025-06-25T14:35:13","guid":{"rendered":"https:\/\/www.roncucciandpartners.com\/?p=43158"},"modified":"2026-09-04T11:51:47","modified_gmt":"2026-09-04T09:51:47","slug":"united-states-strategies-for-a-made-in-italy-that-aims-to-grow","status":"publish","type":"post","link":"https:\/\/www.roncucciandpartners.com\/en\/2025\/06\/25\/united-states-strategies-for-a-made-in-italy-that-aims-to-grow\/","title":{"rendered":"United States: Strategies for a Made in Italy that Aims to Grow"},"content":{"rendered":"<p>In 2024, the United States became the second largest destination market for Italian exports, surpassing France. Manufactured exports from Italy to the U.S. reached <strong>64.2 billion euros<\/strong>, accounting for nearly 11% of total national exports.<\/p>\n<p>This is a significant figure, which confirms the growing strategic importance of the <strong>U.S. market for Italian companies<\/strong>, particularly those that want to expand their international business.<\/p>\n<p>At the same time, Italy-along with Germany-is among the European economies most exposed to potential <strong>tariff reforms or customs duties<\/strong> by the U.S. administration. This scenario reinforces the need for Italian companies to adopt a <strong>structured, informed and customized approach<\/strong> to penetrate the U.S. market.<\/p>\n<h2 data-start=\"1973\" data-end=\"2029\"><strong>Knowing in order to Decide: the Importance of Analysis<\/strong><\/h2>\n<p>For every internationalization project in the United States, we first begin with a rigorous market analysis. Only through in-depth knowledge do we make well-founded strategic decisions.<\/p>\n<p>We carefully evaluate:<\/p>\n<ul>\n<li><strong>local demand<\/strong>,<\/li>\n<li><strong>import flows<\/strong>,<\/li>\n<li>active <strong>distribution channels<\/strong>,<\/li>\n<li>competition,<\/li>\n<li>regulatory conditions in different U.S. states.<\/li>\n<\/ul>\n<p>In the case, for example, of an Italian company specializing in<strong> industrial welding<\/strong> and <strong>tool balancing technologies<\/strong>, we mapped more than 150 U.S. players, analyzed import-export trends in recent years, and compared the traditional distribution network with <strong>new digital channels<\/strong>.<\/p>\n<h2 data-start=\"2031\" data-end=\"2231\"><strong>Every Company has its own Way: Planning the Entry<\/strong><\/h2>\n<p>Approaching the U.S. market is never a standard operation. Each strategy is <strong>custom-built<\/strong>, based on:<\/p>\n<ul>\n<li>the company&#8217;s characteristics,<\/li>\n<li>its products,<\/li>\n<li>its positioning,<\/li>\n<li>its business objectives,<\/li>\n<li>its available resources.<\/li>\n<\/ul>\n<p>A specific case is that of an <strong>Italian manufacturer of highly specialized technical containers<\/strong>, which entrusted us to develop an expansion strategy in the <strong>defense, semiconductor and electronics sectors<\/strong>.<\/p>\n<p>After careful analysis, we selected some <strong>target states<\/strong> based on key parameters: demand trends, operating costs, <strong>tax incentives<\/strong>, logistics and <strong>availability of qualified workforce<\/strong>.<\/p>\n<h2 data-start=\"3287\" data-end=\"3504\"><strong>From Study to Action: Building Relationships and Opportunities<\/strong><\/h2>\n<p>The ultimate goal of any internationalization strategy is to generate <strong>tangible business results<\/strong>.<\/p>\n<p>For this, we activate:<\/p>\n<ul>\n<li>a <strong>targeted scouting<\/strong> and connection with distributors, EPCs, OEMs, buyers, system integrators<\/li>\n<li><strong>local oversight of the U.S. market<\/strong> that brings the Italian company closer to its interlocutors<\/li>\n<li><strong>use of digital tools for B2B lead generation<\/strong>,<\/li>\n<li><strong>organization and guidance of the client<\/strong> in technical-commercial missions and international trade fairs.<\/li>\n<\/ul>\n<p data-start=\"3942\" data-end=\"4352\">To turn strategy into concrete results, it is essential to activate qualified relationships in the field.With this in mind, during a <a href=\"https:\/\/www.linkedin.com\/posts\/roncucciandpartners_madeinitaly-export-houston-activity-7336419428282073089-P13g?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABGd2k4BDuca2J4Mo-C4KaoK4ee7MENg9N4\"><strong>recent mission to Houston<\/strong><\/a>, we selected a local agency to represent a company in the industrial valves and level gauges sector in a <strong>series of B2B meetings with qualified contacts<\/strong>, including distributors, operators for the energy industry, and specialized suppliers. The joint presence at the exhibition enhanced <strong>brand visibility<\/strong> and opened up accreditation opportunities with large groups and EPC contractors.<\/p>\n<h2 data-start=\"4359\" data-end=\"4408\"><strong>A Structured Method to Create Value<\/strong><\/h2>\n<p>Experience shows that it is <strong>the<\/strong> <strong>method <\/strong>that<strong> makes the difference<\/strong>. In every project we apply a combination of analytical skills, <strong>international presence<\/strong>, and operational vision to achieve <strong>measurable and lasting results<\/strong>.<\/p>\n<p>Our approach is based on four pillars:<\/p>\n<ol>\n<li><strong>Deep understanding of the market<\/strong><\/li>\n<li><strong>Definition of realistic and achievable goals<\/strong><\/li>\n<li><strong>Activation of qualified partnerships<\/strong><\/li>\n<li>Consolidation and <strong>strategic follow-up<\/strong><\/li>\n<\/ol>\n<p>In our work, every activity is integrated into a <strong>long-term strategic vision<\/strong>: whether strengthening an existing branch, seeking distribution partners, or opening new digital channels for sales.<\/p>\n<p><a href=\"https:\/\/www.roncucciandpartners.com\/en\/personale\/giacinta-acerbi\/\"><strong>Giacinta Acerbi<\/strong><\/a><\/p>\n<p><em>Do you want information about the U.S. market or suggestions on how to enter the United States market? Send an email to <a href=\"mailto:g.acerbi@roncucciandpartners.com\">g.acerbi@roncucciandpartners.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2024, the United States became the second largest destination market for  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":43145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1419],"tags":[1428],"class_list":["post-43158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-and-in-depth-analysis","tag-internationalisation-consultancy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>United States: Strategies for a Made in Italy that Aims to Grow | Roncucci and Partners<\/title>\n<meta name=\"description\" content=\"United States: Strategies for a Made in Italy that Aims to Grow. 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