{"id":43612,"date":"2025-08-27T17:57:22","date_gmt":"2025-08-27T15:57:22","guid":{"rendered":"https:\/\/www.roncucciandpartners.com\/?p=43612"},"modified":"2026-09-04T15:20:18","modified_gmt":"2026-09-04T13:20:18","slug":"artificial-intelligence-for-smes-strategy-and-applications","status":"publish","type":"post","link":"https:\/\/www.roncucciandpartners.com\/en\/2025\/08\/27\/artificial-intelligence-for-smes-strategy-and-applications\/","title":{"rendered":"Artificial Intelligence for SMEs: Strategy and Applications"},"content":{"rendered":"<p><em>A learning program to help businesses go digital.<\/em><\/p>\n<p>This July, the <a href=\"https:\/\/www.ptpo.camcom.it\/news\/eventi\/2025\/20250930-webinar-digital-export-club\"><strong>Digital Export Club<\/strong><\/a> kicked off &#8211; a new training program promoted by the <strong><a href=\"https:\/\/www.ptpo.camcom.it\/\">Pistoia-Prato Chamber of Commerce<\/a> <\/strong>was created with the support of <strong><a href=\"https:\/\/roncucciandpartners.com\/en\/\">Roncucci&amp;Partners<\/a><\/strong>.<\/p>\n<p>The program was designed to <strong>help local SMEs digitalize their processes in order to support internationalization<\/strong>.<\/p>\n<p>The course, consisting of five modules, is conducted online and addresses key issues for the competitive development of businesses: <strong>digital export, LinkedIn &amp; Sales Navigator, immersive technologies, and artificial intelligence.<\/strong><\/p>\n<h2><strong>AI for SMEs: from Buzzword to Strategic Resource<\/strong><\/h2>\n<p>On July 22 and 24, the first two modules took place, which we had the pleasure of hosting, dedicated to the theme: \u201c<strong>Artificial Intelligence as a Strategic Lever for SMEs.<\/strong>\u201d<\/p>\n<p>The response was very positive, with <strong>over 50 companies attending<\/strong> from a wide range of sectors, including textiles, food &amp; beverage, crafts, engineering, and services.<br \/>\nThis sends a clear message: <strong>AI is no longer just for large companies.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-large wp-image-43599\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27696%27%20height%3D%27368%27%20viewBox%3D%270%200%20696%20368%27%3E%3Crect%20width%3D%27696%27%20height%3D%27368%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/roncucciandpartners.com\/wp-content\/uploads\/2025\/08\/Capture-decran-2025-07-22-a-11.27.37-1024x541.png\" alt=\"\" width=\"696\" height=\"368\" \/><\/p>\n<p>During the two introductory modules, we addressed:<\/p>\n<ul>\n<li><strong>The real meaning of Artificial Intelligence and the false myths to overcome<\/strong><\/li>\n<li><strong>The concrete benefits for SMEs<\/strong> in terms of automation, operational efficiency, and decision support<\/li>\n<li><strong>The practical applications of AI<\/strong> in marketing, sales, customer care, supply chain, and data management<\/li>\n<li><strong>The main no-code AI tools to get started right away<\/strong> (ChatGPT, Canva AI, Zapier, intelligent CRMs)<\/li>\n<li><strong>Two operational exercises with guided prompts and real simulations<\/strong> for the use of AI in international communication and market scouting.<\/li>\n<\/ul>\n<p>We have seen what AI can really do for a small business: a<strong>utomate, simplify, and improve<\/strong> marketing, business processes, and data collection. With tools that are already available, many of which are free.<\/p>\n<h2><strong>Accessible Tools, Concrete Results<\/strong><\/h2>\n<p>During the meetings, we introduced tools that are accessible to everyone, such as:<\/p>\n<ul>\n<li><a href=\"https:\/\/chatgpt.com\/\"><strong>ChatGPT<\/strong><\/a>, for writing emails, quotations, and product sheets<\/li>\n<li><a href=\"https:\/\/www.canva.com\/ai-image-generator\/\"><strong>Canva AI<\/strong><\/a>, to create brochures and visual content<\/li>\n<li><a href=\"https:\/\/zapier.com\/l\/home?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=gaw-gbl-nua-evr-search_brand_alldev_prospecting_trademark_core_d1-ads&amp;utm_term=zapier&amp;utm_content=9192468&amp;utm_ads_campaign_id=17565686763&amp;utm_ads_adset_id=139732742522&amp;utm_ads_ad_id=747627668601&amp;gad_source=1&amp;gad_campaignid=17565686763&amp;gbraid=0AAAAAC6ACE4CCkHXasGDi6Qme1_yS7bqC&amp;gclid=Cj0KCQjw_L_FBhDmARIsAItqgt7I-74h_I4M5FyHDiuf64oyt1QlzHSEAGrL-XREpOurLXE_ESttyzUaAu1VEALw_wcB\"><strong>Zapier<\/strong><\/a>, to automate workflows<\/li>\n<li>Smart CRMs (such as <a href=\"https:\/\/www.hubspot.com\/\">HubSpot<\/a> or <a href=\"https:\/\/www.zoho.com\/\">Zoho<\/a>) to manage leads<\/li>\n<li><strong><a href=\"https:\/\/digisuite.roncucciandpartners.com\/consulting\/18\">Elly<\/a><\/strong>, the Roncucci&amp;Partners solution for assisted business intelligence<\/li>\n<\/ul>\n<p>Each tool was presented in a practical way, with examples of application and guided mini-exercises.<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-large wp-image-43596\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27696%27%20height%3D%27366%27%20viewBox%3D%270%200%20696%20366%27%3E%3Crect%20width%3D%27696%27%20height%3D%27366%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/roncucciandpartners.com\/wp-content\/uploads\/2025\/08\/immagini-cover-articoli-magazine-13-1024x538.png\" alt=\"\" width=\"696\" height=\"366\" \/><\/p>\n<h2><strong>Upcoming Events: Digital Export Continues in September!<\/strong><\/h2>\n<p>After an excellent start in July, the Digital Export Club is back in September with three new free webinars designed to offer SMEs concrete digital tools for internationalization.<\/p>\n<p><span style=\"text-decoration: underline;\">Here are the upcoming events:<\/span><\/p>\n<ol>\n<li><strong>September 23, 2025 | 10:00 a.m. \u2013 12:00 p.m.<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Webinar 1 \u2013 Introduction to Digital Export<\/li>\n<\/ul>\n<p><strong>2. September 25, 2025 | 10:00 a.m. \u2013 12:00 p.m.<\/strong><\/p>\n<ul>\n<li>Webinar 2 \u2013 LinkedIn and Sales Navigator for Export<\/li>\n<\/ul>\n<p><strong>3. September 30, 2025 | 10:00 a.m. \u2013 12:00 p.m.<\/strong><\/p>\n<ul>\n<li>Webinar 3 \u2013 Immersive Technologies for International Business<\/li>\n<\/ul>\n<p>The focus remains practical and operational: <strong>each meeting is designed to provide tools that can be immediately applied to export and international marketing processes in order to strengthen the competitiveness of local SMEs<\/strong> through the intelligent and strategic use of digital technology.<\/p>\n<p>Special thanks to Simone Cesari, Head of Internationalization at the Pistoia-Prato Chamber of Commerce, for his ongoing commitment to promoting growth opportunities alongside businesses.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ptpo.camcom.it\/news\/eventi\/2025\/20250930-webinar-digital-export-club\"><span class=\"td_btn td_btn_md td_default_btn\">For further information, click here<\/span><\/a><\/p>\n<h2><strong>Checklist: Where to Start with AI in your Business<\/strong><\/h2>\n<p>If you are an SME and want to start using artificial intelligence in your business, here are 5 simple, high-impact actions you can take right away:<\/p>\n<p><img decoding=\"async\" class=\"lazyload alignnone size-large wp-image-43628\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27696%27%20height%3D%27366%27%20viewBox%3D%270%200%20696%20366%27%3E%3Crect%20width%3D%27696%27%20height%3D%27366%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/roncucciandpartners.com\/wp-content\/uploads\/2025\/08\/immagini-cover-articoli-magazine-9-1-1024x538.png\" alt=\"\" width=\"696\" height=\"366\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.roncucciandpartners.com\/en\/personale\/giacinta-acerbi\/\">Giacinta Acerbi <\/a><\/strong>and <strong><a href=\"https:\/\/www.roncucciandpartners.com\/en\/personale\/agnes-randriamaitso\/\">Agn\u00e8s Randriamaitso<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A learning program to help businesses go digital. This July, the Digital  [&#8230;]<\/p>\n","protected":false},"author":2,"featured_media":43594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1419],"tags":[1158,1345,1162],"class_list":["post-43612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-and-in-depth-analysis","tag-artificial-intelligence","tag-digitalizzazione","tag-smes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Artificial Intelligence for SMEs: Strategy and Applications | Roncucci and Partners<\/title>\n<meta name=\"description\" content=\"AI for SMEs: from buzzword to strategy. Digital Export Club supports small firms in going digital and global. 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