{"id":43813,"date":"2025-10-30T12:52:13","date_gmt":"2025-10-30T11:52:13","guid":{"rendered":"https:\/\/www.roncucciandpartners.com\/?p=43813"},"modified":"2026-09-04T11:52:28","modified_gmt":"2026-09-04T09:52:28","slug":"washington-hits-italian-pasta-with-107-tariff","status":"publish","type":"post","link":"https:\/\/www.roncucciandpartners.com\/en\/2025\/10\/30\/washington-hits-italian-pasta-with-107-tariff\/","title":{"rendered":"Washington Hits Italian Pasta With 107% Tariff"},"content":{"rendered":"

Trump Administration Strikes Again: New Tariffs on Italian Pasta<\/em><\/h2>\n

The Trump Administration has done it again\u2014and this time, one of the flagships of Made in Italy has been hit: pasta<\/strong>.
Washington has announced an additional 91.74% tariff on imports from Italy<\/strong><\/a>.
This tariff will be added to the 15% already applied to the European Union, bringing the total to 107%<\/strong>, starting in January 2026.<\/p>\n

A Bit of Context<\/strong><\/h3>\n

The decision stems from an annual investigation conducted by the U.S. Department of Commerce<\/strong>, following complaints by several American pasta producers.
Usually, these reviews lead to minor tariff increases\u20141 or 2 percentage points\u2014but not this time<\/strong>.<\/p>\n

The report states that two market leaders, La Molisana and Garofalo<\/strong>, sold pasta at excessively low prices between July 2023 and June 2024, violating anti-dumping rules.<\/a>
Other Italian exporters, including Barilla<\/strong>, were also mentioned. However, since Barilla already operates production facilities in the United States, the impact of the new tariffs should be smaller.<\/p>\n

\"donna<\/h3>\n

A Strategic Market for Italian Pasta<\/strong><\/h3>\n

This decision is striking not only for its attack on Italy\u2019s beloved culinary tradition but also for its potential impact on Italian pasta exports<\/strong>.
The United States is the second most important export market<\/strong> for Italian pasta, with an annual value close to $800 million<\/strong>.<\/p>\n

Overall, Italian pasta exports amount to \u20ac4 billion (ISTAT)<\/strong>, representing roughly 60% of total national production<\/strong>.<\/p>\n

A \u201cFatal Blow to Made in Italy\u201d?<\/strong><\/h3>\n

The Coldiretti<\/strong> association has called the U.S. move a \u201cfatal blow to Made in Italy\u201d<\/strong>, warning that a 107% tariff would double the cost of a plate of pasta<\/strong> for American families, paving the way for the Italian Sounding<\/strong> phenomenon.<\/p>\n

What Is \u201cItalian Sounding\u201d?<\/h4>\n

Italian Sounding<\/strong> refers to products like \u201cParmesan,\u201d \u201cZottarella,\u201d or the well-known \u201cPompeian Oil.\u201d
In short, it describes items that mimic Italian names, colors, and symbols.<\/p>\n

It may sound humorous, but the phenomenon is anything but small: it\u2019s worth over \u20ac100 billion globally each year<\/strong><\/a>, stealing major market share from genuine Italian products, confusing consumers and weakening the image of quality<\/strong> associated with Italy\u2019s agri-food industry.<\/p>\n

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Yet, The U.S. Market Remains Crucial<\/strong><\/h3>\n

Despite the tariffs, the U.S. market remains vital<\/strong> for the Italian agri-food sector.
Over 55% of Americans consume pasta regularly<\/strong> during the week\u2014and the trend is growing.<\/p>\n

The market increasingly demands fast, easy-to-prepare meals<\/strong>, fitting the hectic lifestyle of the average American family.<\/p>\n

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Source: IMARC Group.<\/p><\/div>\n

Lessons for Italian Companies<\/strong><\/h3>\n

This situation shows, once again, that quality alone is no longer enough to succeed internationally<\/strong>.
In a world where political decisions can overturn long-standing trade balances overnight, companies cannot afford to approach the U.S. market unprepared<\/strong>.<\/p>\n

Anna Monteleone<\/strong><\/a><\/p>\n

At Roncucci & Partners<\/a>, we help companies develop themselves and their business, embrace change, and evolve to thrive in an increasingly complex and challenging world that demands deep expertise. <\/em>We do this by applying precise methods and rigorous strategies, built on years of experience and enriched by the many success stories we have led around the globe.<\/em>
Passion and method are our guiding principles \u2014 to enhance the present and build the future.<\/em><\/p>\n

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