D.MAT: plan a digital strategy for your business

In a world where exponential change is the norm, organizations that rest on their laurels are in serious danger of being overwhelmed. If you don’t experiment and, as leaders, question how your organization is addressing and integrating change, forming new ecosystems and accessing new markets, then your organization is in danger.Barry Ross, CEO and co-founder of Ross & Ross International.

In today’s competitive landscape, digitization and thus the presence of a digital strategy for the enterprise has become an indispensable element for business success. However, the digitization of Italian businesses varies significantly across sectors, with some advancing rapidly and others lagging behind.

According to the Observatory on Digital Transformation in Italy, sectors such as energy and utilities lead the way, with above-average digitization scores in almost every factor considered. The financial and asset management sector is one of the most digitized, with significant investments in emerging technologies such as robotic process automation and trading platforms.

On the other hand, the construction sector remains one of the least digitized, with much lower than average adoption of technology and thus digital strategy. However, this sector could benefit significantly in terms of productivity and cost reduction from the implementation of digital technologies such as drones and construction management software. The public sector also shows a lag in digitization and adoption of an appropriate digital strategy, despite recent efforts to improve technology infrastructure and citizen services.

The Italian manufacturing sector, known for its diversity and production of high-quality goods, is facing significant digital transformation. According to a report by Deloitte, this sector is evolving, with growing interest in smart factory solutions that can lead to significant improvements in productivity and operational resilience. Eighty-six percent of manufacturing executives believe that smart factory solutions will be a key driver of competitiveness in the next five years.

Finally, the food and mechanical engineering sectors are among those that are investing the most in digital technologies:

How does D.MAT work for your company’s digital strategy?

D.MAT was created to help SMEs to:

  • reflect on the issues of digitization and corporate digital strategy
  • bridge the knowledge gap that often hinders the adoption of new technology solutions
  • chart a course to learn how to take full advantage of the opportunities offered by digitization.

In fact, the D.MAT, Digital Maturity Assessment, is a diagnostic tool designed to measure the level of digital maturity of SMEs, identify key areas for improvement, and plan a digital and data-driven strategy essential to strengthen the company’s competitiveness nationally and internationally.

D.MAT analyzes six areas critical to a company’s success today:

  • Digital strategy and leadership: Assesses the degree to which digitization is integrated into the company’s overall strategy and the involvement of leadership in driving this transformation.
  • Technology infrastructure: Examines the modernity and security of the enterprise IT infrastructure, including the adoption of cloud services and integration of IT systems.
    Data management and analytics: Measures how the company collects, manages and uses data to make strategic decisions, including the adoption of advanced analytics tools.
  • Customer experience and digital marketing: Assesses the effectiveness of the company’s digital marketing and communications strategy, use of personalization and marketing automation.
  • Innovation and agility: Assesses the company’s propensity for innovation, agility in adapting to technological change, and adoption of agile methodologies in business processes.
  • Planning, budgeting and information management: Examines the formalization and integration of budgeting processes for digital initiatives and financial information management.

Why does D.MAT really support SMEs?

  • Identifying Strengths and Weaknesses: D.MAT provides a detailed map of the company’s strengths and areas for improvement in terms of digitization, allowing priorities for action to be identified. This clear vision helps SMEs focus their efforts in the areas that offer the greatest potential for growth and improvement.
  • Tailored strategic planning: The assessment supports the creation of a tailored digital strategy. Understanding the level of digital maturity enables SMEs to set realistic goals and clear milestones for their digital transformation, improving competitiveness and optimizing the use of available resources.
  • Data-driven development: Fosters the development of a data-driven corporate culture. Analysis of data and information management helps the company implement data-driven solutions for more informed and accurate decisions, a crucial element for growth and innovation.

D.MAT is an aid for SMEs that want to take advantage of the opportunities offered by digitalization. Assessing one’s digital maturity, developing an appropriate digital strategy and planning investments accordingly is not only a strategic move, but a necessity to remain competitive in today’s market.


At Roncucci&Partners we help companies develop themselves and their business, embrace change and evolve to thrive in a world that is increasingly complicated, insidious and requires great expertise. We do this by applying punctual methods and rigorous strategies, the result of many years of experience and the richness of the numerous success stories we have conducted all over the world. Passion and method are indeed our guides to enhance the present and build the future.

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