The Internationalization of the Tortellino: Italy’s Trials and Tribulations in the Global Market

The Italian business system is gradually losing its competitiveness; the reasons and consequences are numerous. This volume addresses the main themes of this scenario from a historical perspective, aiming to understand the present and envision the future. Economic themes are interwoven with sociological considerations to explain the specific behaviors characterizing Italian entrepreneurs and distinguishing them from those of other countries. Certain traits are rooted in a fundamental lack of an internationalization culture, due in part to a product-centric orientation and in part to established behavioral patterns that are currently difficult to change.
A book by Giovanni Roncucci