From Export Manager to Project Manager for Internationalization

Internationalizing a company today cannot be ‘business as usual’, especially considering the significant changes this process entails for the company itself. To internationalize a business, rather than simply exporting its products, requires knowledge, technique, planning, control, and strategy. In short, it requires a culture of internationalization. From this perspective, the role of Export Manager is gradually giving way to the more comprehensive figure of the Project Manager for Internationalization.
A guide born from the partnership between Roncucci&Partners and the MIEX Master’s program at the University of Bologna