VICIVISION in India: A Real-World Example of Entering the Indian Market with Roncucci&Partners

The opening of VICIVISION Pvt. Ltd.’s offices in Chennai and Bangalore demonstrates that an internationalization project in India requires strategy, a local presence, and the ability to translate the company’s objectives into a structured operational plan. Roncucci&Partners assisted VICI & C. S.p.A. in the incorporation of the new company VICIVISION India Pvt. Ltd., on behalf of Confindustria Romagna.

Entering the Indian Market is More Than Just Opening an Office

For many Italian companies, India is now one of the most promising growth markets. It is a vast, industrially dynamic market characterized by strong demand for technology, manufacturing expertise, and high-value-added solutions.

But entering the Indian market is not simply a matter of opening an office or finding a local partner.

It means understanding a complex country where opportunities vary from state to state and city to city. It means navigating regulations, administrative timelines, cultural differences, languages, regional dynamics, and industrial expectations that are often very different from those in Europe.

That is why international expansion in India requires a methodical approach. It requires a clear strategy, but also concrete operational capabilities: choosing the most suitable structure, identifying local professionals, coordinating compliance requirements, building trust, and ensuring continuity after launch.

The VICIVISION case study illustrates exactly this: how an Italian company can establish a direct presence in the Indian market through a step-by-step process, supported by local expertise and guidance capable of connecting Italy to India.

The VICIVISION Case Study: From Virtual Presence to Local Presence

VICI & C. S.p.A., a company based in Santarcangelo, Emilia-Romagna, specializing in industrial automation systems and—through its VICIVISION brand—in optical measurement systems for turned parts, has opened its first two Indian offices in Chennai and Bangalore. The company described the opening of its Indian branch as a strategic move to strengthen its global presence and support growing markets.

The two locations mark the first phase of a broader expansion plan, which will continue with sites in Pune and Noida. The goal is to establish a presence near India’s major industrial hubs, strengthen aftermarket services, and provide local customers with more direct and timely technical support.

Roncucci&Partners, commissioned by Confindustria Romagna, supported VICI & C. S.p.A. and its Indian partner through the various stages of incorporating the new company, VICIVISION India: from legal structuring to operational coordination, from identifying local professionals to selecting strategic locations, and through to assisting with start-up activities.

The value of the transaction, therefore, extends beyond the formal opening of two offices. The central focus is on building a genuine local presence, designed to sustain the company’s long-term growth in the Indian market.

Why India Requires a Tailored Approach

India is a market rich in opportunities for Italian companies, particularly in the manufacturing, technology, industrial, and advanced mechanical engineering sectors. The ongoing transformation of India’s manufacturing sector, combined with the demand for solutions in quality control, automation, and precision engineering, makes the country particularly attractive to companies like VICIVISION.

At the same time, India is not a market that can be approached with a one-size-fits-all approach.

Administrative complexity, regional differences, and the need to build solid relationships require a presence on the ground and direct knowledge of the context. For an Italian company, this means not merely exporting, but creating the conditions to be recognized as a stable, reliable partner that is close to its customers.

In VICIVISION’s case, the decision to start in Chennai and Bangalore follows a specific industrial logic. Chennai is one of the most important manufacturing hubs in South India, with a strong automotive focus and a production network centered on components and mechanics. Bangalore, on the other hand, is one of the country’s main technology hubs, characterized by engineering expertise, R&D centers, and technology-intensive companies.

Having a presence in these areas means reducing the distance from customers, making technical support more effective, and building more sustained industrial relationships.

The Role of Roncucci&Partners: Helping Companies Navigate the Market

In an internationalization project, the most challenging part isn’t always the decision to enter a market. Often, it’s the next step: turning that decision into a structure that actually works.

This is where Roncucci&Partners comes in.

Roncucci&Partners has been operating in India for years, with offices in Chennai and Bangalore. This presence allows us to support Italian companies from within the market, not from afar. It means understanding the procedures, but also the timelines, the dynamics of relationships, the expectations of local stakeholders, and the steps that can facilitate or slow down a project.

The value lies in the ability to understand both sides of the table.

On one hand, the needs of the Italian company: control, clarity, reliability, alignment with corporate strategy, and the need to mitigate risks. On the other hand, the Indian context: regulations, administrative practices, local stakeholders, cultural differences, and operational procedures.

In the case of VICIVISION, this meant supporting the company in the incorporation of the NewCo, the selection of local professionals, coordination with legal staff, the choice of locations, and the management of operational phases through to the launch of the offices.

But it also meant creating the conditions for Italian management, Indian partners, and local teams to work as a single team.

From Incorporation to the Launch Phase

Setting up a company in a foreign market is only the first step. The next phase is often the most important: making the organization function effectively.

A NewCo requires organization, coordination, compliance, management of regulatory obligations, and continuity in the relationship between the parent company and the local team. If these aspects are not properly established, there is a risk that management will have to devote time and energy to operational emergencies rather than to market development.

Roncucci&Partners’ support addresses precisely this point: making the transition from strategy to execution smoother.

In the case of VICIVISION, the work did not stop at the ribbon-cutting ceremony. The start-up phase requires constant attention: organizing information flows, anticipating deadlines, handling administrative matters, and supporting the full operation of the local entity.

When the legal, administrative, and organizational aspects are managed methodically, the company can focus on what really matters: developing the market, serving customers, and consolidating its presence.

Customer Proximity as a Competitive Advantage

For a company that manufactures optical measurement systems for industrial production, proximity to the customer is not a secondary consideration. It is an integral part of the value we provide.

Prompt technical support, a trained team, and a stable local presence can directly impact the customer’s production continuity. In sectors such as automotive, components, precision engineering, and advanced manufacturing, after-sales support often becomes a decisive factor in choosing a supplier.

VICIVISION’s presence in Chennai and Bangalore stems precisely from this need: to be closer to our Indian customers and provide faster, more specialized technical support that is tailored to the needs of the local market.

The upcoming openings planned for Pune and Noida will complete this strategy of expanding our geographical coverage. Pune is one of the major industrial hubs in western India, with a strong concentration of automotive, component manufacturing, and advanced mechanical engineering industries. Noida, located in the Delhi NCR area, will strengthen our presence in the north of the country, in a region that is a key center for electronics manufacturing, industrial components, and quality control.

The result is a strategy of progressive expansion: not serving India from afar, but building a local network capable of bringing expertise, support, and customer relations closer to the client.

The Perfect Timing of the UE-India FTA

VICIVISION’s journey also comes at a particularly significant time for trade relations between Europe and India.

On January 27, 2026, the European Union and India concluded negotiations on a Free Trade Agreement aimed at strengthening trade between the two blocs¹.

According to the European Commission, the agreement provides for the elimination or reduction of tariffs on 96.6% of European exports to India and could result in significant savings on duties for European products.

However, the agreement should not be viewed as an automatic process that is already in effect: the required ratification procedures must be completed before it fully enters into force².

For this very reason, preparing in advance can make all the difference. Companies that have already established local infrastructure, trained teams, operational relationships, and service capabilities will be in a stronger position once the new trade framework is fully implemented.

For VICIVISION, establishing a presence in India is therefore not merely a business decision. It is a long-term investment, aligned with market trends and the opportunities that may arise in the coming years.

What the VICIVISION Case Teaches Companies Who Wish to Expand to India

The VICIVISION case study demonstrates that entering the Indian market requires a combination of strategic vision and practical operational expertise.

It is not enough to simply identify a promising market. It’s essential to understand where to enter, with what structure, with which partners, on what timeline, and with what service model. We need to assess not only the commercial potential but also the company’s ability to establish a presence, be reliable, and stay close to its customers.

Roncucci&Partners supports companies precisely along this path: from analyzing opportunities to building the local structure, from managing administrative aspects to operational coordination, all the way through to support during the start-up phase.

The goal is not simply to open an office. The goal is to create the conditions so that that office can generate value, support growth, and become an integral part of the company’s international strategy.

Expanding into India the Right Way

In a global context where value chains are changing rapidly and India is playing an increasingly significant role in the international industrial landscape, Italian companies have new opportunities ahead of them.

But opportunities alone are not enough.

What is needed is a systematic approach, a local presence, knowledge of the regions, and the ability to translate strategy into concrete steps.

The case of VICIVISION demonstrates that this path is possible when the company is supported by those who know the market, understand its dynamics, and know how to translate Italian objectives into actions compatible with the local context.

Because internationalization no longer means observing a market from afar.

It means learning to inhabit it.

Vita Zinna

Related Articles:

https://roncucciandpartners.com/2026/04/30/india-e-mercosur-accordi-ue/

https://roncucciandpartners.com/2026/03/31/accordo-ue-india-macchinari-industriali-export/

1. https://ec.europa.eu/commission/presscorner/api/files/document/print/en/ip_26_184/IP_26_184_EN.pdf
2. https://www.theguardian.com/business/2026/jan/27/eu-and-india-sign-free-trade-agreement