4 operational tools that support the entrepreneur
in making strategic decisions.
Are you ready for the overseas market?
It measures a company’s readiness to embark on or develop a successful internationalisation path.
Internationalising to meet the global challenge. Yes, but where to go?
It identifies the international markets of greatest interest, best performing in terms of demand, growth trends and accessibility.
Is your communication effective?
It assesses the level of effectiveness of the company’s digital communication with regard to foreign markets.
How innovative is your company?
It measures the innovation capacity of the company to assess its future appeal in foreign markets.