A mission to meet UAE’s local players
The entrepreneurial mission writing Italian Fashion towards Dubai 2020’s new chapter is scheduled from 20th to 25th October.
Accompanied by our Senior Project Managers Stella Occhialini and Giacinta Acerbi, this week the Emilia-Romagna companies involved in the project will meet in Dubai a series of important local players, in a busy schedule of b2b meetings. The entrepreneurial mission has been preceded by the technical training workshop organized last week at the Unioncamere Emilia-Romagna headquarters, in order to prepare the companies involved in the project on a series of key issues, such as logistics, intellectual property protection, international payments.
Dubai Design District d3: discovering the Free Zone dedicated to design, art and fashion
Emilia-Romagna companies have been involved in a series of important meetings at the Dubai Design District 3d, Dubai’s luxurious and futuristic district, known for its international fashion and design festivals, as well as chic galleries exhibiting works by emerging designers and artists, concept stores and the city’s trendiest restaurants.
Dubai Design District d3 is one of the 11 business communities developed by TECOM Group, a strategic business activator present in the territory and member of Dubai Holding. TECOM Group was founded with the aim of strengthening Dubai’s position as a global hub for business and commerce, attracting companies and talents from all over the world. In recent years it has created innovative business communities and thriving work environment, supporting over 5,600 companies of different sizes in the region, from start-ups to multinationals, and employing around 90,000 creative workers. TECOM Group offers state-of-the-art infrastructure and a range of services for companies, including an extensive support network that helps partners succeed and grow their operations in Dubai.
The day’s work continued with a series of meetings with designers, fashion houses, emerging artists and renowned designers from the UAE’s fashion scene. Among these, was particular ly interesting the visit to Amato Couture, an avant-garde label founded in 2002 by the award-winning creative designer Furne One.
Our Senior ManagersGiacinta Acerbi and Stella Occhialini portrayed with the designer Furne One Furne One
No less important was the meeting with the top management of DIDI – the Dubai Institute of Design and Innovation – the university established to address the growing need for talented designers and innovators in the United Arab Emirates. DIDI University is the first multidisciplinary design university in the Middle East. It hosts students both regionally and internationally and is in fact an interesting talent incubator for the fashion industry in the region and beyond. After the interesting visit to DIDI, Emilia-Romagna companies visited Si Fashion Galerie, the multidimensional fashion house located in the heart of the Dubai Design District. Launched in 2008, Si Fashion Galerie offers an interesting mix of high quality proposals, from personalized clothes to ready-to-wear ones.
This gallery is potentially interesting for Made in Italy fashion companies looking for new spaces to present their collections.
Last but not least, the interesting briefing with the top management of Elle Arab World – the world famous magazine dedicated to the fashion&beauty industry – organized in order to explore the possibilities of future collaborations on the territory in the promotional field.
The elegant Si Fashion Galerie in Dubai, “multimedia” fashion house in the heart of the Design District
Italian Fashion towards Dubai 2020: the project revitalizing Emilia-Romagna companies in the fashion system
Launched in February 2019, the Italian Fashion towards Dubai 2020 project composes of a series of distinct operational phases aiming at preparing companies for subsequent integrated participation in Expo Dubai 2020, the Universal Exposition in Dubai that will involve over 180 nations, with an estimated visitor flow of around 25 million.
Promoted by Unioncamere Emilia-Romagna in collaboration with the Emilia-Romagna Chamber System and the co-financed by the Emilia-Romagna Region, the project aims to make the most of the opportunities offered by the United Arab Emirates, a rapidly growing market for the luxury sector, which will be projected to the centre of world attention thanks to the Expo 2020.
“It is important to enhance the Fashion System – declared to Ansa Claudio Pasini, Secretary General of Unioncamere Emilia Romagna – which in our region is the second largest manufacturing sector in terms of export value and the fourth largest in terms of number of employees in the region, respecting its identity and promoting its excellence also abroad. This project, which involves the Emilia-Romagna Region and the Chambers System in synergy, aims to be led to Dubai 2020”.
The stages of the project, waiting for Dubai 2020
The current mission is only one of the stages of the project that aims at leading its companies to the 2020 Expo. In September, a technical mission was carried out, mainly aimed at understanding the types and methods of market introduction. It involved meetings with local players interested in introducing new representative brands of Made in Italy fashion to the Dubai market and, more generally, to the Middle East area.
The current mission was also preceded by the incoming of eleven Emirates operators in Bologna last June. Coming from the Arab Emirates, Azerbaijan and Pakistan, the operators had the opportunity to meet the Emilia-Romagna companies participating in the project in three days of b2b meetings and visits to regional fashion manufacturing centres.
