In late March 2022, at Expo Dubai, Roncucci&Partners unveiled the AIDITALY healthcare platform, a virtual humanitarian platform that will offer healthcare training, products and innovative solutions to help developing countries around the world.
A new initiative, born as a natural follow-up to the project funded under the USAID INVEST program, which in 2020 allocated $50 million to support Italy and Italian companies during the pandemic, and which saw the implementation of an articulated technical assistance program involving 25 Italian companies, which during the lockdown expanded, upgraded or reconverted their production and thus actively took the field to fight the emergency.
Starting from the exceptional nature of the U.S. support to Italy and going through the development of this initiative and having actively contributed to the consolidation of the health sector in Italy aimed at the production of anti-Covid19 items, the mission at the end of March in Dubai was a moment of reflection on the issues of production, distribution and use of such products in the international arena, structuring a supply chain system where multiple actors can interact to target efforts toward shared solutions.
The topic is certainly political, but it is also evidence of a new way of addressing procurement issues within a supply chain that becomes a critical success factor for the consolidation and development of the health care sector.
A pivotal point addressed in Dubai by the interlocutors involved by Roncucci&Partners was to think about how to give life to a model in favor of third countries in which international cooperation policies by institutions, the private sector and the third sector -that is, Non-Governmental Organizations – operate in synergy to address international health issues.
As part of the mission in the Emirates, the event AIDITALY SANITARY PLATFORM: From a humanitarian catalogue to a humanitarian platform through the setting up of a new sanitary supply chain was held on March 30, 2022, organized by Roncucci&Partners, promoted by the Emilia-Romagna Region and hosted by DUBAI CARES at its pavilion at Expo.
The initiative saw the Italian General Consul in Dubai Giuseppe Finocchiaro and the General Consul of the United States in Italy Ragini Gupta kicking off the discussions, which included speeches by Councillor for Productive Activities Vincenzo Colla, and Giulio Dal Magro, Head of Development Financing at CDP – Cassa Depositi e Prestiti.
Then Giovanni Roncucci coordinated a round table with Italian and Emirati institutions, referents from health care companies, and from the nonprofit world, which examined how private companies, NGOs, and institutions can work together to find innovative solutions to current health care supply chain problems in developing countries.
Round table participants included Barbara Bedike, Senior Programs Officer of Dubai Cares; Konstantinos Moschochoritis, General Manager of INTERSOS; Valeria Bandini of Art-Er; Giulia Galletti, Export Manager of Bioside; and Marco Farina, Co-founder of Omnidermal.
On the previous day, March 29, an initial discussion was held between some of the companies that participated in the INVEST project, the Emilia-Romagna Region, and representatives of the American Chamber of Commerce in Italy and the American Chamber of Commerce in Dubai. The event was held at ART IN SPACE, an art gallery specialized in digital works and installations belonging to one of the 25 companies involved in the project.
Dubai, thanks to its unparalleled connectivity with the world and the benefits offered by an event on the scale of a World Expo, stands as an international hub, a bridge between the East and the West that can play a crucial role and give even more follow-up to relevant projects like this one.




