Roncucci&Partners visiting CIBUS 2024 in Parma, Italy

The numbers of the 22nd edition of CIBUS – International Food Exhibition surpassed all previous events, setting a new record for trade fairs in Italy: more than 3,000 brands present and 2,000 top international buyers from the main global markets. In fact, this edition featured visitors from markets such as the United States, Germany, Spain, France, the United Kingdom and the Middle East.

In addition, 2024 was also the year of the return of the Asean countries, thanks to the presence of China, a major absentee during the pandemic, and a delegation from Japan.

In 2023, agribusiness exports, according to Istat data, despite a slight decline in volumes are worth more than 52 billion euros, an increase of +6.6 percent compared to 2022. The sector’s horizon is very uncertain globally due to the uncertainty of international scenarios and intra- and extra-EU regulations. Despite the reduction in margins and disposable income, the risk of new duties and hyper-restrictive legislation, companies in the sector continue to invest and innovate, looking increasingly at the needs of the consumer and the planet, as demonstrated by the thousands of products on display at CIBUS 2024.

CIBUS and innovation: some trends for the future

During the four days of the historic Italian food fair, Roncucci&Partners saw many new product innovations, including: musical lollipops, the ice cream-not ice cream mini-cone, the vegetable egg, truffle salami with parmesan cheese covering, and the balsamic vinegar chutney from Modena. Notable among the major trends are those related to health and wellness, starring collagen, which is present in numerous beverages and foods.

Also among the most interesting new developments is the application of Artificial Intelligence to combat food counterfeiting. Great attention was also paid to the issue of sustainability, addressed in the conference “Modern Tools for a Sustainable Agrifood Supply Chain,” with a focus on strategies and best practices to be implemented to boost Made in Italy exports.

Product innovation, use of digital tools and sustainability are some of the levers that Roncucci&Partners supports in favor of its clients in their growth and development projects in Italy and international markets.

Federicco Rubini


At Roncucci&Partners we help companies develop themselves and their business, embrace change and evolve to thrive in a world that is increasingly complicated, insidious and requires great expertise. We do this by applying punctual methods and rigorous strategies, the result of many years of experience and the richness of the numerous success stories we have conducted all over the world. Passion and method are indeed our guides to enhance the present and build the future.

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